Avoiding The “New Shiny Object” Syndrome
photo credit: William Hook
Today social media is growing like crazy, with all sorts of new tools, applications and sites going up everyday, it’s hard to figure out which one’s you should belong to with your business and which ones you shouldn’t. Andy Sernovitz just worte an article regarding this very topic and how you can avoid falling into every new site that comes along, also known as the “new shiny object” syndrome.
Ask yourself if your customers or even if the customers you hope to add in the future are even on that site to begin with before you become a part of it. If the type of people you are going for isn’t on there, they why join it?
Make sure that it’s a site that you can become a part of and stay a part of. Is it a great place to start a new good relationship at?
Can we do it well? Success in a new social media space requires commitment, so always consider the resources required for a new community and how it may affect your relationship with fans elsewhere.
What do you think of all the new social media?
Andrea on June 8th, 2009 7:29 pm
This is a HUGE problem with newbies in the Internet Marketing arena. Anyone looking to make a buck with a home based business has encountered this problem before – and if you haven’t then you are just lying to others, you are lying to yourself. It’s a hard problem to overcome, but with discipline, just as in any other arena of life, anyone can do it.
Andrea
Erica on June 23rd, 2009 11:26 am
Shiny Object Syndrome is running rampant! It’s not just “which new website to post to” but also “which new social media tool to use” and that list, as you point out, is growing by leaps and bounds every day. Small business owners have enough going on just staying focused on their core competencies, never mind keeping up on the latest, greatest shiny object. Thanks for liberating us to not do/try every new thing that comes along!
Erica
RedHotFranchises on June 24th, 2009 3:02 am
I recommend networking your Business through Twitter as your first choice as it is one of the best social networking sites for Business, and many businesses have had a proven track record of success through this social networking site. We all understand that content is king but we also need to understand the important differences in how different types of content flow through the Web and are consumed by different audiences.
Not all content is created equal and what’s good content to one person is noise to another. Focus on your target market and pull out all the stops in that direction
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