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Biz Poll: The New Frugality
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Do you think consumers' new frugality is a permanent change?
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Angela Shupe on June 8th, 2009 10:42 am
While a few people might have been swayed over to the frugal side for life, the reality is that it takes time and patience to scope out the best deals and clip coupons. Not everyone will want to continue doing that if they can afford to just go shopping without the extra work. And those who enjoyed making frivolous purchases will probably do so again when they can afford to make them.
RedHotFranchises on June 8th, 2009 7:28 pm
We have just ended an era where people spent without actually having money to a point in time where people spend what they have. Its not the end of the age of consumerism–it is the beginning of more thoughtful approach to spending and what is value. For marketers it means that getting people to buy products will be much more difficult, but that consumers will still look for value, differentiation and utility.
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