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Simple is Better

| WHITE moment |
Creative Commons License photo credit: arquera

From 37Signals, a reminder that business doesn’t have to be complex:

I called them. 10 minutes later the guy came by. He was down the street on another job. We walked out back. I told him what I needed done. He looked around for 20 seconds and said $300. I said “deal.”

That’s it. No proposal. No “I’ll get back to you tomorrow”. No “Let me see how much the materials will cost and I’ll drop an estimate in your mailbox next week.”

If only my experience with the local window company had been this simple.

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