The Recession Can Be Good for Business
photo credit: B Mully
MaineBusiness.com had an interesting outlook on how you can use the current recession as a powerful marketing tool for your company. Most of us would and have viewed our economic situation as a bad thing, something to fear and worry over, however, there is a lot of good that can come out of this recession for established and new business.
While yes, the recession has put many people out of work, but those many people still need to make a living somehow and most of them are doing so by starting a new business. This recession is enabling people to find new customers rather than a new job, it is putting off when the baby boomers will be able to retire which is ultimately causing them to stay open for business longer or to start up a new business.
Generation Y is coming into this recession fresh out of school which makes it difficult for them to be placed immediately in a job of their studied field so as a result they are starting new businesses. In short, new businesses are going up everywhere due to the recession which means more business and revenue for our future.
The recession is a problem. But it’s a problem that businesses need to solve. Successful marketing will explain how your business solves the problems created by the recession. This opportunity is there for entrepreneurs young and old.
RedHotFranchises on June 9th, 2009 7:24 pm
It is the best time to start a New Business, despite being fired from your job during the recession which slightly affects the consumer marketplace. It only means that average people’s spending’s and incomes are lower, try opening a bargain shop, people in recession are always seeking for bargains and less brands or fancy stuff. Franchises also continue to do well. Most have a proven track-record of success and this takes away a lot of risk. Visit http://www.redhotfranchises.com to see many opportunities available from nearly every industry.
Andrea Korogi on June 10th, 2009 10:14 am
I agree that this can be a great time to take advantage of the slow down and evaluate what you really want to do. If you’re happy continuing on the same track you’re on now – be patient and continue to work hard – but if you’re not happy, look into resources such as life and career coaching to help you find your passion, your spark! Allison Maslan has a new book, that I highly recommend called Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality. There’s also a great interactive software program, called Blastation, that takes you step by step through identifying your goals and the daily mini feats to get you there. Check out the 30 day free trial for Blastation using code blastationfb. Go to http://www.myblastoff.com for more info.
Good luck!
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