Pegasus News:
Yogen Früz, the world’s leading frozen yogurt conglomerate, scoops deep into the heart of Texas with the arrival of its first ever Texas location at 11661 Preston Road in Dallas’ Preston Forest Village opening the week of June 22.
Yogen Früz will continue its expansion to the Lone Star State with stores scheduled to open in Garland at the Fire Wheel Town Center, an outdoor lifestyle mall, and a downtown Dallas store to be housed at the 523-foot Mercantile Tower constructed in 1942 as home of the Mercantile National Bank.
“Texas has a great climate for business and frozen yogurt,” says Aaron Serruya, co-founder of Yogen Früz. “Over the last four years, natural yogurts have been the fastest-growing food category in U.S. grocery stores because American consumers have been looking for a healthier alternative to fast food restaurants.”