Big Idea Group announced a new product line idea hunt. Arthur Blank is seeking innovative concepts for either their existing lines or new but complementary lines. Royalty potential for winning concepts is tremendous.
Innovation Criteria for New Product Lines
* Can be produced Dec.-July
* Fit ABCO’s manufacturing and distribution capabilities
* Innovative and unique
* Defensible and extendable
* Offer at least average gross margin
* Provide revenues of at least $5 million per year
* Be easy and inexpensive to roll out
ABCO’s Current Products
Loyalty and frequency cards, security cards, membership cards, T&E cards, phone cards, e-cards, signs, rulers, key tags, point of purchase displays, calendars, luggage tags, custom die-cut shapes.
Possible New Categories
Other products that might fit ABCO include home goods, kids’ products, labels, magnetic sheet products, mats, office supplies, outdoor/garden items (e.g., plant tags), packaging, posters, promotional items, school items, sheet plastic products. Other categories that fit our criteria are welcome.
Deadline is July 29, 2009. Click here for entry forms and complete guidelines.
Photo by Big Idea Group.