Getting Your Story On TV
If your small business has a hot story that you know would be appealing to a producer or reporter at a television station – local or national – you can call them up and pitch them. And you’ll quickly realize that if you haven’t done your homework on that particular reporter at that station or network, that pitch call will be a one-person conversation faster than you can say dejection.
The best PR professionals take the time to study each different reporter and television station/network so that they can target their story pitches with great precision. We spend hours and hours studying, and often times I feel like a football player walking out of the team headquarters with all kinds of knowledge. I get a great understanding of what my reporter covers, the type of stories the station likes to run, if there are special segments on any of the newscasts or shows, and on what day.
Once you’ve developed your story pitch (use the PR Toolkit to help with this), figure out which show you want to be on, whether it’s the local NBC news affiliate or the CBS Early Show. You must start with a target. Next, begin recording that show on your DVR. This will enable you to go home each night and take 15 or 20 minutes to zip through the day’s telecast. Study who the reporters are. Get to know their television persona a little bit. You’ll quickly realize that one reporter covers health stories while another one covers investigative or consumer stories. This is how you will know who you need to pitch your story to, which is key to understanding marketing opportunities.
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RedHotFranchises on June 20th, 2009 6:02 am
make a documentary, submit it to a film festival, the media is interested in things that will be popular or beneficial to their pockets, so you have to get some recognition first.
The media will always be interested in things that will be popular or beneficial to their pockets, so get some recognition first, make a documentary and submit it to a film festival. One of the best ways to start is to try earning some credibility through PitchTV that’s owned by Donald Trump for Entrepreneurs to share their idea’s.
Jaclyn on June 22nd, 2009 1:31 pm
Getting your story on television is a great opportunity for you to not only expand your network but to also just get general overall exposure for your business. With all of the people who watch tv on a daily and nightly basis, someone is bound to come into your company based on the commercial or documentary that you put on there regarding your company.
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