Successful Email Marketing
photo credit: Mzelle Biscotte
Email marketing is all about customer retention. It’s about building stronger relationships with customers who already know you and decided that, yes, they want to keep hearing from you. They want to stay up to date on what you’re doing, they want to hear about new products, they want to hear about hot deals, etc.
Put yourself in your customers place, think about what your customer wants and needs. This can be accomplished by thinking about what you yourself wants and needs as a customer, that will at least give you a rough idea of their wants and needs, as stated on Small Biz Trends.
Always make sure that your subject line is a unique and attention getting subject line. Often times if something in the subject doesn’t strike their interest it gets automatically deleted. Look for a great template to use. Your email should speak to your readers including the way it looks and what it reads, so choose something unique and interesting to help catch their eye to the email.
Geoff on June 23rd, 2009 6:57 am
I have a business in which i retain all of my local customers email. I have been waiting for business to slow (which it just started to), and now I would like to e-mail them some new service options as well as discounts for my repeat customers. I have around 1,000 email addresses and I do not know how to email all of them with out having it bounced back as spam. Does anyone have any advice for me?
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