Summertime Steps To Success
I’m convinced you can turn the summer of 2009 into one of your most productive ever. And I’ve come up with nine steps to make your summer a business success:
1. Develop your fall marketing plan. Be ready to hit the ground running when your customers are ready to start buying again. Figure out your strategy; work on your marketing materials; line up trade shows, sales calls, and advertising. Beat your competition to the best prospects after Labor Day.
2. Start social networking. Oh sure, you’ve heard about blogs, Twitter, Facebook, LinkedIn, but you’ve been too busy to come up to speed. Use these slower summer months to learn about these important sites and to launch your company’s social networking marketing.
3. Hire a summer intern. They’d be great to help you with your social networking. After all, they’re tweeting all the time. And no, it’s not too late to find a good intern — especially with so many college students still looking for work.
4. Build your customer (and prospect) database. Most small businesses do a lousy job of keeping track of their past and current customers. After all, it takes time to enter all those names and contact info into a computer program (let alone all the business cards you’ve collected at networking events). But you need that info to be able to market effectively. Remember, a past customer is your most likely prospect for future purchases and referrals. Get that info into digital form!
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Photo by mzacha/BlueMan.
Derek Showerman on June 25th, 2009 5:30 pm
Fantastic post. Summer interns are a great call. Hiring them will help you execute on your fall marketing plan. Great advice.
RedHotFranchises on June 26th, 2009 12:53 am
Social Networking should definitely be considered as one of your advertising streams and Twitter is considerably the best social networking site for Business. Many of them have had a proven track record of success through this stream,
and most importantly maintain your customers and focus on the ability to retain them. Money likes Speed! and comes to those who act fast
Jaclyn on July 5th, 2009 12:56 pm
Social Networking and the summer intern should be apart of your plan for boosting business this summer. Social Networking is a huge and important sector of anyone’s business, and there are several out for the summer students who are looking for opportunities to get hands on experience and maybe a little extra dough in their pockets before they go back to school.
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