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Online Branding for Small Business
My guest post on MerchantCircle‘s weblog is now live. Here’s a snippet:
As you develop an online presence, don’t try to make your business appear larger or more “professional” than it really is. Don’t try to create an intangible brand to replace you the owner as your business’s image. In your community there are probably a hundred businesses that do basically what you do; but, they don’t have you. That’s what makes your business special. Highlight that.
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RedHotFranchises on June 27th, 2009 7:39 am
It is also important to focus on how your Brand is Performing.
Webalue.com is a nice analytic service that evaluates third-party websites in order to generate strategic brand reports for brand managers to improvise their marketing efficiency. These reports are valuable for companies that are determined to foster their brand’s online presence.
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