Business Opportunities Weblog

Online Branding for Small Business

By on June 26, 2009 in Administrivia

My guest post on MerchantCircle‘s weblog is now live. Here’s a snippet:

As you develop an online presence, don’t try to make your business appear larger or more “professional” than it really is. Don’t try to create an intangible brand to replace you the owner as your business’s image. In your community there are probably a hundred businesses that do basically what you do; but, they don’t have you. That’s what makes your business special. Highlight that.

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,208 posts to the site.

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  • http://redhotfranchises.com RedHotFranchises

    It is also important to focus on how your Brand is Performing.

    Webalue.com is a nice analytic service that evaluates third-party websites in order to generate strategic brand reports for brand managers to improvise their marketing efficiency. These reports are valuable for companies that are determined to foster their brand’s online presence.

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