Online Branding for Small Business
By Dane Carlson on June 26, 2009 in Administrivia
My guest post on MerchantCircle‘s weblog is now live. Here’s a snippet:
As you develop an online presence, don’t try to make your business appear larger or more “professional” than it really is. Don’t try to create an intangible brand to replace you the owner as your business’s image. In your community there are probably a hundred businesses that do basically what you do; but, they don’t have you. That’s what makes your business special. Highlight that.
Business Opportunities Weblog editor and publisher Dane Carlson
lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001
. He has added 12,208 posts to the site.
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