Fleece and Flannel Mean Comfort and Security
When consumers get cold feet, what’s an entrepreneur to do? Sell them footed pajamas: a grown-up version of Dr. Denton’s kiddie sleepwear.Four years ago Valerie Johnson started Big Feet Pajama Co. from the basement of her Las Vegas home. The former stockbroker, who says she can’t even sew a straight seam, sold $360,000 worth of pajamas in 2005; revenues hit $2 million in 2008. Despite the recession, she expects to top $2.5 million this year, thanks to strong advance orders for next winter’s holiday season.
“Fleece and flannel mean comfort and security,” she says. “My pajamas are a small, practical indulgence when all the fun has been squeezed out of the family budget.”
RedHotFranchises on June 30th, 2009 5:22 am
Great post! Sounds like Footed Pajamas is the best Apparel product to market despite the economic conditions, and sales will skyrocket by next Winter. Consumers will always look for value, differentiation and utility that are beneficial. Find a Demand and provide the demand, there is always enough abundance to go around.
Jaclyn on July 5th, 2009 1:44 pm
I love these pajamas! i actually have a pair of footed pajamas and i am 27 years old! While they are not flannel…they are my favorite color purple…they are the best pajamas for me to wear while i am up north at my parents where it is always a good 20 degrees colder and contains about 3 more feet of snow then where my house down state is. No matter your age, it always feels good to slip into some warm, fuzzy soft footed pajamas with a big ‘ol cup of hot chocolate or coffee at night! Not to mention for those of you who hunt…they are great to wear under your hunting gear!
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