Getting Blogs To Cover Your Business
photo credit: jmerelo
For those seeking coverage, blogs have developed into an ecosystem where there are hundreds of thousands of specialized media outlets, creating unprecedented opportunity to get your business’ story in front of the right people.
In order to obtain coverage from blogs on your business, first things first is you will have to establish yourself in that community. Introduce yourself, say hello, maybe make a few comments on blogs already posted and possibly give some good advice.
There are thousands and thousands of blogs out there to choose from, so don’t just go with the first one you see, shop around online a little and read a few before making your final decision, recently suggested on OpenForum.
Make sure you don’t beat around the bush when your pitching your business to a blog to cover. Tell them flat out why your business is worth them writing a post about, add some information in attachments that helps support the statement that your business is worth the post.
Ioan on June 29th, 2009 11:49 pm
Hi there,
I wonder what is the value proposition of a post that elicits something related to the reader experience rather telling them what to do…
I hope that counts! :)
RedHotFranchises on June 30th, 2009 5:44 am
Creativity plays an important role in Blogging, Content is King. If you really want your business blog to be a success, you have to work hard to captivate your readers with quality content on any given subject. This will keep them on the blog longer, more likely to come back, and encourage them to tell others about your blog.
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