Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.


BusinessKnowHow:

In my humble opinion, I want four (types of) things to happen:

1. SEARCH RESULTS. First and foremost. The instant barometer of your brand. Because if you don’t exist on Google, you don’t exist.

2. SILENT DIALOGUES. This comes second. This is the stuff people think when they see your name.

3. IMMEDIATE ACTION. That’s what you want to happen next. People impelled to click and explore you and your business further.

4. CONTACT. Here’s the final step. After people have Googled you, reacted and taken initial action, this is the crucial component. It’s when you compound attraction with outreach. Because ideally, you’d like people to email, call or reach out to you in SOME way.

Photo by Google.

About these ads

Originally posted by Rich Whittle on July 1, 2009 in Ideas.

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