In my humble opinion, I want four (types of) things to happen:
1. SEARCH RESULTS. First and foremost. The instant barometer of your brand. Because if you donâ€™t exist on Google, you donâ€™t exist.
2. SILENT DIALOGUES. This comes second. This is the stuff people think when they see your name.
3. IMMEDIATE ACTION. Thatâ€™s what you want to happen next. People impelled to click and explore you and your business further.
4. CONTACT. Hereâ€™s the final step. After people have Googled you, reacted and taken initial action, this is the crucial component. Itâ€™s when you compound attraction with outreach. Because ideally, youâ€™d like people to email, call or reach out to you in SOME way.
Photo by Google.