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Do Small Business Communities Benefit With Twitter?
photo credit: eyesplash Mikul
Some small business owners, especially those that live in relatively small towns as well wonder if they would even benefit at all from using Twitter. Given it is such a huge and well known program on the Internet today, they wonder if their small business would even pick up on its radar.
Businesses of all sizes are sharing impressive results. Dell announced it has made $3 million worth of sales through its Twitter efforts. Even small businesses in big cities have started benefiting. Small bakeries can now buy an oven-gadget that automatically announces when fresh baked goods are available.
Even in small towns, people do have Internet or access somewhere to the Internet, and with the Internet becoming bigger everyday they all are beginning to use it for searching, shopping and more. You already have some fans for your business in your town, make your business more available to them in more ways by signing up with Twitter.
Also, don’t forget about the people who may live just outside of your town but still within a reasonable driving distance and may not realize you exist until they see you on the Internet. And don’t forget about the out of towners that travel all over and usually do research on the town they will be staying in, recently stated in a post on Small Biz Survival.
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Jason - SimpleWeb on July 3rd, 2009 12:17 am
I do wonder if Twitter is simply being overrun by the marketing guru’s or if it is being legitimately used. There are thousands of people using Twitter now however there has been a large increase in Twitter spam.
Automated Twitter feeds that simply post the latest new feature or blog according to keywords marketers use are becoming alarmingly popular.
I do however believe that Twitter can be useful for businesses willing to put in the time and effort to make legitimate posts. It will take a lot of work if you are not already a big named brand however it does provide a great networking opportunity.
Using it in conjunction with other social media such as Facebook and MySpace will also boost the chances of building a strong network of loyal customers.
RedHotFranchises on July 3rd, 2009 1:25 am
One of the best small business uses of Twitter I saw, was a restaurant that posted lunch discount codes to followers.
I’ve heard of a restaurant that used Twitter to post lunch discount codes to followers and Last December, Gary Vaynerchuk, the Owner of the Wine Library spent thousands on print and billboard advertising and could account for around 200 unites sold, then he began tweeting a 24 hour free shipping code and moved close to 2000 bottles, It was about time we moved on to other avenue’s of advertising other than the traditional method and Twitter are one of the best ways to reach your target market and produce better results with the right strategies.
Beirut on July 5th, 2009 3:59 am
Thank you for sharing this short and valuable article with us.
I believe the answer to your question is: YES, definitely. Small business communities as well as startups can really benefit from Twitter if they knew how to work it!
Sincerity and dedication are one of the most vital elements needed when using Twitter. Being interactive and sharing valuable content are also important. For example: I have written a post called “25 Twitter Hard Learned Survival Lessons” a while back giving tips and advice on how to utilize Twitter effectively and efficiently from my own personal experience bit.ly/4729n2
These tips would work for anyone including the communities you have mentioned.
I hope you find them beneficial and useful.
All the best.
Jad Smith on July 5th, 2009 11:03 pm
try to find local online news papers and give advertisement or article to print. this is quite effective way to promote local business.
Brant Choate on July 6th, 2009 9:56 pm
We just wrote an article about this on our blog. Check it out,
http://blog.simpleslice.com/twitter/twitter-for-business-learning-by-example/
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