Customer Loyalty
photo credit: TheeErin
Customer loyalty for a small business is as much about brand perception as it is about brand behavior. Your loyalty efforts can go a long way towards bringing people back into your store, but you can’t expect their return alone to bring profits. For that you need to continue driving value, service and incentive, sometimes all at the same time, stated on Understanding Marketing.
Customer loyalty has a lot to do with operations within your store. You may have the best prices in town, but if your store is a clutter, the employees have no idea what they are doing and you are never available to anyone with concerns, your customer’s will not make it a habit to stop in on a regular basis if ever.
Your loyal customers are loyal for many reasons such as prices, appearance, hours of operation, friendly and timely service, cooperation when you are presented with a concern of theirs and many more.
MLDina on July 6th, 2009 3:05 pm
I completely agree! One great benefit won’t drive sales, it’s about the overall customer service/marketing/sales/PR/etc. strategy you offer to your customers.
RedHotFranchises on July 7th, 2009 6:14 pm
Customer loyalty certainly comes from customers who have experience with the product or service. Research has shown that a customer who is completely satisfied with a product or service is four times more likely to return than a customer who is somewhat satisfied.
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