Facts On Customer Service
photo credit: ChiBart
In business we all know that our customers are our “bread and butter”, they are what keeps us alive in business and doing well. The more customers we have, the better we are doing, the less customers we have, the worse we are doing. It’s common sense. So in spirit of our faithful customers, I saw an opportunity to post a small article regarding some facts on customer service.
Fact #1: You will not obtain huge fans of your company if you are only concerned with milking them dry. If you see them as a dollar sign, you will never see them again, plain and simple.
Fact #2: Our customers want to believe that we play, that we produce and that we live as a company/brand to make their life better. Enter Zappos. This online shoe company, or rather I should say, THE online shoe company, lives for customer service. The repeat business and the word of mouth marketing have made this company the force it is.
Fact #3: People talk everyday and spread gossip and word of mouth advertising for business, especially today when the economy is not doing well. So just remember all of the new technology and different ways that your one customer who you just ticked off can turn around and spread the word to 10-100 customers before lunch is over with., recently posted on Microfitgroup.
RedHotFranchises on July 7th, 2009 4:50 pm
First understand your core ideology and then build a worthwhile purpose. Put in place BHAG’s and mechanisms to stimulate progress. Then align the organization
The core values of most visionary companies have been to serve, with the customers always coming first. Find a need, and serve the need, the profits follow
Establish your core business values and stick to them or your reputation will suffer
small business marketing on July 8th, 2009 12:57 pm
Let me be a bit of a contrarian and say that it doesn’t always follow that the more customers you have the better the business is doing. Matter of fact, I’ve been helping clients to see that sometimes trimming down your client list can be a good idea. If we follow the 80/20 principal, 80% of your revenue will come from 20% of your clients..the big spenders. The ones that support you no matter what promotion you run. It may make sense to trim the fat on your client list and focus on those clients that make up the largest share of your revenue. Focus on those clients and watch your business grow!
Great article though. And love the blog.
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