July 6, 2009

Customer Loyalty

photo credit: TheeErin Customer loyalty for a small business is as much about brand perception as it is about brand behavior. Your loyalty efforts can go a long way towards bringing people back into your store, but you can’t expect their return alone to bring profits. For that you need to continue driving value, service […]

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Traits Of The Right People

  photo credit: kevindooley Today businesses are sorting through a stack of employment applications wondering which ones will be the best choice for their company. The more applicants makes it harder to choose whom you think will be the best fit not just for the company but for the current employees as well. Here are

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Skydiving Into A New Venture

Fortune Small Business: Matthew Fitch learned it the hard way: Sometimes you’ve got to look — twice! — before you leap. Fitch, 38, is the owner of Aerial Adventures Demos in Hopewell, Va., one of a handful of national parachuting companies that drop skydivers into outdoor events, with clients including San Francisco’s Emerald Bowl and

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Bootstrapping a Rental Company

photo credit: wohnai Chegg is a textbook rental website, and they began renting boks before it actually owned any! When an order came in, its employees would surf the Web to find a cheap copy. They would buy the book using Mr. Rashid’s American Express card and have it shipped to the student. Eventually, Chegg

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Fear No.1: Failure

Entrepreneur: Without a doubt, an entrepreneur’s biggest fear is failing–understandably, because 95 percent of all businesses fail within the first five years, Colleen Long, a psychologist who specializes in entrepreneurship, says. When you’re starting with those kinds of odds, it’s OK to be a little freaked out. The list of what-ifs is endless: What if

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Two States Think Better Of Imposing Sales Taxes On E-Retailers

Internet Retailer: Threats by retailers to cut off affiliate marketing relationships in states that are trying to tax sales generated by affiliates have had an effect. The governors of California and Hawaii have vetoed legislation that would have imposed such taxes in those states. The governors acted after such major online retailers as Amazon.com Inc.,

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Great Clips Opens Franchised Salon In Bozeman, Montana

Franchising.com: Rob Goggins, vice president of franchise development for Great Clips, Inc., announced the Grand Opening of the company’s newest franchised salon in the University Square Shopping Center in Bozeman, Montana. “This manager-run salon is located at a high-traffic area at Main Street and South 23rd,” said Goggins. “The center is anchored by Albertsons and

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