Jim Kukral has always been fascinated and entertained by fun, memorable domains names. Well, not just the domains, but the actual businesses and the ROI behind them as well. If a domain name is used well together with a creative idea, you can create a killer marketing campaign that can skyrocket your sales, generate leads and create publicity for your business or brand. That's the premise of interesting new ebook The $7.95 Marketing Plan. The book is available as a free downloadable PDF.