New MLM Is Out To Dazzle Buyers

asiaone:

The controversial sales system of multi-level marketing (MLM) has come up with what it hopes is a gem of an idea – flogging diamond jewellery through franchisees.

Mr Fred Ho, who heads the upscale Jewels Defred store at Grand Hyatt Singapore, has linked with MLM company LFI (Singapore) and Hong Kong businessman Ho Wing Kong to sell diamond jewellery.

‘Just Diamonds by DeFRED’ involves Jewels Defred’s Mr Ho bringing his collection to consumers here exclusively via franchise associates, who promote the collection to personal contacts.

Hinging on what he terms ‘robustness of the diamond market’, Mr Ho, who has more than 20 years of experience in the jewellery industry, believes in the collaboration’s potential to grow his business.

‘Branching out with the Just Diamonds brand is a natural extension of Defred’s core jewellery business to garner a higher market share,’ he said.

Photo by stephend9

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