â€œWe admit thereâ€™s a decrease in the buying capacity of customers, but we canâ€™t lower prices as much as we want to because we donâ€™t want to touch the stature of the brand,â€ brand manager Ryle M. Nepomuceno told the BusinessMirror.
So rather than alter the core business that Lee Andrew C. dela Cruz established in 2002, Nepomuceno said the management decided to expand its reach by offering a package of P0.5 million for a â€œloungeâ€-type of business.
â€œItâ€™s more affordable than the P4-million franchising package for a full store and P2 million for a kiosk type of restaurant,â€ she said.
According to Nepomuceno, the P500,000 payment already includes the P250,000 franchise fee for the use of the brand and management support. The remaining half goes to supplies and equipment that will come from the companyâ€™s two commissaries.
The company, she said, will also provide the required two- to three-week staff training for coffee and product preparations, as well as cashflow management.