Intravascular ultrasound maker and distributor Volcano Corp. has terminated its distribution agreement with it’s largest distributor in Japan, Goodman Co. Ltd.
The termination agreement means Volcano can transition to a direct-sales model in Japan, which the company says is the largest intravascular ultrasound market in the world.
“We are delighted to be completing this transition nearly a year ahead of our original timetable,†Volcano president and chief executive Scott Huennekens said in a news release. “By going direct, we hope to replicate in Japan the market share gains we have achieved in our other key geographies, such as the United States and Europe.â€
Huennekens said the company has 40 sales reps and 80 total employees in Japan, and expects to complete the transition to direct-sales by the end of the third quarter.
Logo from Volcano