Examiner: What is your business all about?
Melissa: KidCards Ltd. produces KidCards® Greeting Card Books; award-winning activity books that kids can use as an outline in creating one-of-a-king greeting cards! Each book is made up of cardstock pages that can be easily removed and folded into a greeting card. Currently, there are 2 All-occasion volumes that each offer a variety of cards such as Birthday, Congrats, Thank You, Get Well and General Friendship Cards. A third volume comprises 3 Teachers’ Editions that offer the same card throughout the book for easy group projects (these include a Mother’s Day Book, father’s Day Book & Thank You Book). A Special Edition Christmas Book is also currently available. This summer, KidCards is planning to introduce a 4th Volume that will include Party Invitations coupled with Thank You notes as well as a Special Edition Holiday Book that will offer a variety for Valentine’s Day, Easter, Mother & Father’s Day, Halloween, Thanksgiving & Christmas. KidCards® Greeting Card Books can be purchased at toy & gift stores nationwide or online at www.kidcards.org.
Examiner: Why did you start your business?
Melissa: My girls and I make cards often, and before my oldest could read or write, it wasn’t a project that could really be done without help and it often took more time than we had to give. I would often think there should be something that made it easier for the kids (and quicker for moms!), while still giving the “feeling” of a homemade card. That’s when the idea came to me. It definitely ‘evolved’ some since its inception… the spiral binding and envelopes were afterthoughts. But, I knew it was something I could create on my own.
Photo from KidCards