Embracing Slowness: The Anti-Energy Drink
Out to help those looking for a quick relaxation fix, a new drink from Canada offers ‘an acupuncture session’ in every can. An antidote to energy drinks like Red Bull, Slow Cow was developed to help people de-stress.
Under the premise that caffeine-packed drinks tend to increase anxiety, Slow Cow contains theanine, chamomile, valerian, passiflora and other ingredients known for their calming effects.
The beverage is meant to increase mental awareness while improving relaxation, without the post-hit dip that caffeine and other stimulants cause.
Slow Cow, whose tongue-in-cheek logo apparently did not amuse Red Bull, might have found a gap in a market saturated with energy drinks of every possible variety.
It’s not the only beverage to position itself as a relaxation drink, mind you, (Drank is another), but Slow Cow gets our vote for best branding.
Seems like a natural fit for spas, hotels, airlines—or anywhere else consumers could use a serving of relaxation.
Photo by Boisson Slow Cow inc..
Jaclyn Wells on August 4th, 2009 1:55 pm
This is a really cool drink. I can’t wait until it’s found at the grocery stores nearby. Just as people find ways to stay alert, give them more energy and pep, they also look for ways to unwind at the end of the down, bring them back down to earth…this drink sounds like it’s the perfect way to accomplish that. With me, i drink all natural herbal teas that are for relaxing, but i would still definitely give this new drink a try. And i agree that this would be a perfect drink to have in spas, airlines, hotels, maybe even tanning salons.
Brad Castro on August 5th, 2009 8:21 am
I’m all for relaxation, but what does it taste like? And, the real question–does it mix well with vodka?
Leave a Reply