Good Chemistry
By Dane Carlson on August 12, 2009 in Ideas
Shri Thanedar’s job is to help companies beat the competition. His secret? Chemistry.Take Devro, a Columbia, S.C.-based sausage-casing manufacturer that was losing business to a rival with a shinier product. Devro called on Thanedar, whose firm, Chemir, does chemical analysis and manufacturing.
After paying Chemir $7,000 to reverse-engineer the competitor’s product, Devro developed a comparably shiny casing with a longer shelf life. “We couldn’t do that ourselves,” says Devro engineer Marco Hobi. “Chemir has all the state-of-the-art tools.”
Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.
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