Vector Proves Kitchenware Sales Are Still Good During Recession

The Temecula Valley News:

In an economic downturn marked by foreclosed homes, laid-off workers and closed restaurants and stores, one business has managed to prosper in sales and marketing.

Vector Marketing Corp. is gaining national renown as a marketing and sales company. Employees point to Vector’s distinct marketing style as a reason for their success.

“Vector Sales is unlike any other company,” District Manager Evan Keller explained during a recent employee training session. “We work on an individual, one-on-one basis, not door-to-door marketing and cold calling.”

Vector’s offices market CUTCO Cutlery through a personal reference system that has raised eyebrows among some job-seekers.

“The direct-sales formula allows us to reach out to the community on a personal basis,” Keller said. “We ask our customers if they know anyone who would be interested in our product, and these recommendations are followed up by our sales representatives.”

Established in 1981, Vector sales have steadily increased from $750,000 to more than $209 million annually today, according to the company’s Web site.

Sales at Vector’s Temecula office topped $500,000 last year, indicating that while the local and national economies have slowed down, kitchenware sales haven’t.

Customers aren’t the only people who are contacted through personal reference. Potential employees are also recruited by Vector’s local offices.

“We routinely search for new, enthusiastic employees who are willing to work in a comfortable, exciting atmosphere,” said sales representative Tyler Owen.

Logo from Vector Marketing

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