4 Companies That Got A Lift From Oprah
1. Ecobags.com hired a PR agency to get its products on Oprah. Sales tripled after the company’s reusable grocery bags were featured on the show’s Earth Day episode in April 2007.
2. Since its croissants were featured in a segment as one of “Oprah’s Favorite Things,” Galaxy Desserts sales took off, leading the company to increase its production capacity significantly.
3. At the behest of Oprah’s producers, College Hunks Hauling Junk dispatched 4 trucks and 10 workers to remove stuff from the home of a compulsive hoarder. The company’s web traffic spiked that day, and the segment went smoothly enough that the College Hunks were invited on the show a second time. Now, “when Oprah calls we drop everything,” CEO Nick Friedman says.
4. Online sales of a book light called the LightWedge rose from about $3,500 a day to more than $94,000 a day, after a sleep doctor talked about the product on Oprah. Retail sales at major book chains also saw a healthy increase.
Photo by uweb.ucsb.edu.
Angela Shupe on August 17th, 2009 7:18 am
Oprah has some amazing brand power. No matter what it is, if she mentions liking it or features it on her show that product has sales that goes through the roof. I don’t think anyone could ever match what she does for a company by just mentioning or featuring it.
A while back we interviewed a woman whose business saw a huge boost in sales because Oprah showed Suri Cruise wearing ladybug shoes, and she happened to sell them in her online shop.
Dave DiRocco on August 18th, 2009 5:48 am
Oprah did a great service to Child Shield, USA and- more importantly- parents of young children by raising awareness of the missing child epedemic in America. She and John Walsh are both proponents of our program and should be commended for their work in the area of child safety.
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