photo credit: country_boy_shane
The use of social media is definitely on the rise. Social media has an impact on almost every aspect of business, and sadly many employees have been fired due to the miss use of it. The problem is that social media is so easy, effective, and located everywhere throughout your company. Below are the main challenges that Harvard Business feels every business should be planning for.
- Measurement & ROI. Every organization will continue to struggle with measuring results and reporting ROI. Philosophically, this question can be answered with another question: “what’s the ROI of e-mail”? But it’s a question that won’t go away. New social constructs will be needed to measure social initiatives such as attention (the size or number of participants actively engaged) or authority (the amount of influence a participant has in the ecosystem).
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