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Why Newspapers Are Failing
photo credit: Matt Callow
The problem of the daily press in the U.S. is exclusively this: the collapse of its business model. That model used to be, plainly put, making money—a lot of money, oceans of money—delivering advertising on newsprint into peoples’ homes. Subscribers didn’t pay for news. Advertisers did.Remember “shoppers,” the poorly designed throwaway publications filled with tacky little ads? Daily newspapers are high-end shoppers. They spent a lot of money on original content to class up the operation and give people a reason to ask for the ads to be delivered. Long before the web displayed the power and leverage of critical mass, newspapers benefited from it; once you got the franchise in your particular locale, you tried not to stir up trouble, because it just distracted you from time better spent cashing checks.
Some people liked the news, sure; most thought they were paying for it. And some papers spent more money on news than they had to. But the papers weren’t selling the news. They were selling ads and charging a lot of money for them because of one thing only: They held an informal monopoly on a societal convention whereby they deposited those ads—around which they wrapped some reporting, some of it serious, some of it fluff—on subscribers’ driveways.
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Diana on August 26th, 2009 6:44 am
The reason newspapers are failing all over the country is because they have become propaganda machines for the liberal left. The conservatives don’t want to read the opinions of writers who are promoting their own agendas. We want the news, the unvarnished and unspun truth. I have searched out many other sources for my news, none of which are newspapers.
Jaclyn Wells on August 28th, 2009 1:37 pm
I still have to say that i’m surprised at numbers dropping for newspapers. I know so many people who count on their newspaper every week, some that i know even get it every day. I prefer to read the newspaper rather than watch the news, and the reason is because it’s easier for me to accept bad news when reading it versus seeing it in color with pictures and the whole shebang on the news.
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