photo credit: Pink Sherbet Photography
The reason why you first embarked on this journey is because you think it will benefit your business and bring you returns. The biggest mistake you can make in social media marketing is failure to measure these returns. We have seen how to measure social media ROI but what are some of the common mistakes that people make when measuring social media performance?
- How many of your followers are reading your tweets? How many are clicking on the links you shared? How many are making actions on your website? Did you ask these questions when you look at your growing follower base? Getting more followers is one thing, converting them into sales leads is an entire different story.
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