photo credit: myuibe
Ask most executives and marketers what sales people need to sell in this economy and they will say, “more leads.” So their marketing and lead generation focuses on getting MORE leads to their sales team.
The problem with simply creating more leads for your sales team is that they may not necessarily be up to par. They may be a long list of “dead” leads that will only frustrate your sales team. Below are some ideas on generating high quality leads that they will love you for.
- Rigorously qualify ALL leads against your ULD and pass only qualified leads to your sales team.