Ethnic wear retailer Fabindia Overseas Pvt. Ltd is weaving a complicated design this year to revive sluggish sales.
At one of its Chennai stores Fabindia has moved out its furnishings business to an exclusive outlet next door and introduced a new apparel range for teenagers.
Earlier this year, Pune, Bangalore and New Delhi got the first three Fabindia sari stores. And a few months ago, Bangaloreâ€™s Garuda Mall became an experimental site for Fabindiaâ€™s only organic foods booth.
Fabindia, started in 1960 by an American, John Bissell, also debuted in the Western wear market in August as a franchisee of UK retailer East, with a store neighbouring its flagship Fabindia outlet in the Greater Kailash area in New Delhi. It has a 25% stake in East with an option to pick up the remaining interest over the next two-three years.
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