Tiny Startup Uses Twitter To Find Success
With some 58,000 iPhone applications in the iTunes Store, developers face an uphill battle when it comes to building a user base for their applications.
But thanks to a simple marketing campaign on Twitter, tap tap tap, a startup with less than 20 employees, has seen its app, Convert, become one of the top 30 most popular paid apps in less than a week.
To celebrate the launch of the 99¢ app, a simple unit and currency converter tool, tap tap tap is offering people who tweet the message featured on Convert’s Tweetblast site the chance to win a $6,000, limited edition ColorWare Stealth MacBook Pro.
The 14-day promotion that started last week has so far seen more than 16,000 people tweet about Convert, and enough people have downloaded the app to recoup the cost of the Stealth MacBook Pro, according to tap tap tap Co-Founder John Casasanta.
Photo by swruler9284.
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