Irish Franchise Magazine:
Telecommunications giant O2 has started franchising its successful retail concept in Ireland, and plans to have 35 new franchised stores up and running by the end of 2009.
O2 is aiming to recruit 25 franchise owners by the end of September and already has signed franchise agreements with 20 independent retail businesses that are keen to re-brand as O2 telecommunication retailers.
Director of consumer sales at O2, Tony Hanway said: “Following a strategic review of our retail business in Ireland we decided to franchise the retail business model. The franchise is something we have been looking at for some time. The days of buoyant double-digit growth are over, and we needed to change our nationwide network to reflect this.