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Practical Small Business SEO And SEM Marketing Ideas
photo credit: rachaelvoorhees
crowdSPRING is a small company (our team is 10 people). For a small company, efforts spent on one marketing initiative typically take away from other marketing initiatives. Entrepreneurs and small businesses often ask us about how we market – and especially about SEO (search engine optimization) and SEM (paid search). Here are our top ten suggestions, based on our own experience, for supercharging your SEO and SEM efforts.
Always start off by setting specific SEO and SEM goals. If you don’t set specific goals you will have no information at the end of all your efforts to which you can measure, and without measuring your efforts you will never know if your efforts are working enough for you to continue with them or if you should tweak a few things here and there.
Take advantage of the many awesome online tools that are there to help you manage your SEO and SEM goals much easier without going nuts over it. Before committing to one tool to use, read all of the reviews first and find out which ones don’t give detailed answers and which ones are more of a headache than a friend to your business.
When you do come to realize that a certain campaign is not reaching it’s goals and it’s not working nearly as well as you hoped that it would, then it’s time to get rid of it. There’s no point continuing on with a campaign if it is not working for your company, so ditch it and find a better avenue to go with.
For the complete list of crowdSPRINGS suggestions visit their website at crowdSPRING.com.
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nancy @ princetoncryo on October 3rd, 2009 10:48 pm
I think writing the relevent content is the most important thing. Many people and businesses have are blindly promoting their website with only one mission – 1st page ranking on Google. But hey, don’t forget – there are millions like you who want their site to be clicked more often.
So, keep your eyes on the prize but don’t forget the basics because that is what will make you different that others.
@SearchDecoder on December 20th, 2011 12:18 pm
I am glad you pointed out the importance of goal setting. Your online business has to have goals. Period.
I guarantee you that close to 90% of small businesses out there set up their websites without any goals in mind. The 10% that did identify their goals are ahead of the pack.
My marketing philosophy is simple and effective, yet rarely followed by SEM practitioners: Strategy Drives Tactics. Goals Drive Performance.
It is not the other way around. Tactics do not strategy and performance does not drive goals. It is very important that you are serious about your goals, and then you align your strategy and tactics to reach them. SEM is not much different from any other successful business venture or marketing program – you need goals!
Here is my take on SEM goal setting:
http://www.searchdecoder.com/2011/12/how-to-set-up-effective-search-engine.html
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