Customised Cookies, Baked To Order
Toronto’s Sweet Flour Bake Shop, lets patrons design their own baked treats and eat them fresh from the oven just two minutes later.
More than 15,000 possible combinations face Sweet Flour customers, who begin by choosing the cookie dough base they’d like: original, peanut butter or oatmeal. From there they can choose from among more than 20 mix-ins, including chocolate chunks, dried blueberries and toffee pieces.
Little patience is required after that, for Sweet Flour’s baking process requires only two minutes before the customised goodies are ready to devour. Cookies are CDN 2.50 each, or CDN 19 by the dozen.
Also available at Sweet Flour are customised muffin tops, cookie sandwiches and a signature homemade granola with mix-ins and fresh fruit.
Is there any food consumers don’t like to customize in some way?
Photo by Sweet Flour Bake Shop.
Angela on September 25th, 2009 5:16 am
To answer that question, no there isn’t. Customization really makes the business. If the price is right, I’m willing to bet someone would prefer a customized option over something that is ‘cookie cutter’ and unoriginal.
They also said 2 of my favorite words, peanut butter and toffee. That is one cookie I can almost taste by just thinking about it.
Jaclyn Wells on September 27th, 2009 3:21 pm
This is a very cool idea. You can customize practically everything else already, why not be able to customize your cookies as well?
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