Pioneer Woman, Internet And Publishing Sensation
Ree Drummond likes to call herself an accidental country girl and she considers herself something of an accidental cook. But there’s nothing accidental about the success she’s built combining those two.
Drummond writes the Pioneer Woman blog and gets about 13 million page views a month, enough to spin off a cookbook: The Pioneer Woman Cooks. Although not due out until Oct. 27, it is currently at No. 1 on Amazon’s preorder list in the Cooking, Food & Wine category. Technorati ranks the Pioneer Woman on its list of the 100 most powerful and influential blogs in the world.
Each month, roughly 2 million women — and her readers are mostly women — flock to the blog to live vicariously as Drummond unspools her “how in the world did I end up here?” story of a would-be city girl who now finds herself a wife and mother of four living on a ranch in the middle of nowheresville. It is by turns hilarious, romantic, poignant — and always illustrated by a gasp-inducing number of photographs that verge on the erotic as she chronicles her kitchen’s goings-on.
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Photo by The Los Angeles Times.
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