Even Bad Reviews Boost Sales
Fortune Small Business: Like many retailers, Jim Hobart knows the value of a good testimonial. The online store he co-founded, AlpacaDirect.com, always offered a page full of cherry-picked customer comments raving about the site’s alpaca sweaters, socks and yarn. But recently Hobart, 47, decided to take the idea a step further: He hired PowerReviews, whose […]
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