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Sell Advertising on Their Back

Mark Cuban, billionaire and owner of the Dallas Mavericks has a free t-shirt business idea:
I was in NY for most of the week. Every time I walked past a newsstand or street vendor it disturbed me to no end that they wore their own clothing. In particularly, their own T-Shirts. Why?Because it made absolutely no sense to me that some entrepreneur had not done a deal that required the employees of these businesses to wear branded T Shirts.
Dexter was everywhere in NY promoting the premiere of the show. Except on these T Shirts. How much would a hot dog vendor charge to wear a Dexter T Shirt ? A T Shirt promoting any product or brand ?
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