Business Booms Again For Direct Sales Merchants

Ridgecrest Daily Independent:

Erin Clausen had no luck finding a summer job when she returned home from the University of Wyoming this year.

So she turned to lia sophia.

The at-home jewelry sale company allowed Clausen to keep her one-month internship with John Morrissey Accountants while selling baubles on nights and weekends.

“If you have a decent party, depending on what you sell, (it) could mean a paycheck of $300,” the college sophomore said. “That’s more than a lot of college students would make in a week.”

As the recession continues, more people have turned to direct-sale opportunities, including Mary Kay and Arbonne, to bring in extra cash. In 2008, the most recent figures available, 15.1 million people sold a product through a direct-sales organization, according to industry group
Direct Selling Association. That’s an increase of about 100,000 over 2007.

Neil Offen, the group’s president and CEO, has heard from several companies that sales and recruits are up in 2009.

“January and February started off weak, but July and August have been superb,” he said. “More people are coming in, and customers are spending more money for the first time in ages.”

Logo from Lia Sophia

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