Business Opportunities Weblog

Rock-Star Chefs

By on October 5, 2009 in Ideas


The Wall Street Journal:

To prepare for his first live national tour this fall, Guy Fieri sought advice about living on the road from members of AC/DC (“Take care of yourself, man,” was one band mate’s counsel) and rocker Sammy Hagar, who recommended voice coaching.

Fieri is not a rock-band frontman, a pop star or a rapper. He’s a chef. His show will consist of him making things like jambalaya sandwiches at 21 concert venues around the country, in spaces with up to 5,500 seats.

Live performance is a booming business for celebrity chefs, who themselves are a thriving niche of the entertainment world, straddling television, publishing and retail and generating hundreds of millions of dollars in revenue.

For years, chefs have staged cooking demonstrations at food festivals around the country, often for charitable causes and usually free. These days, top food personalities are charging audiences up to $250 a ticket to watch them cook, hear them banter and, some of the time, eat their food.

Speaker-booking agencies that specialize in top authors and former politicians are now promoting chefs. Some chefs are packing in crowds of thousands per live show.

Photo by The Wall Street Journal.

food television

Rich Whittle has added 6,226 posts to Business Opportunities Weblog.

Another Idea: How to Start a Retail Bakery Specialty Food Store Business

  • Jaclyn Wells

    I can’t believe people will pay up to $250 to watch someone cook and ramble on. You can watch someone cook on tv for free!

  • http://www.chefsworld.net Chef de Partie

    The ticket price is irrelevant, you are looking at a proffessional at work, lets face it, after dinner speakers charge far more.

    As a chef the problem I have is that there are so many people out there who have forgotten how to cook, where did watching your mum in the kitchen go ! oh yea I forgot, she was to busy following her carear

Today's Posts