Steve Blank over at Entrepreneur’s Corner posts the four rules for running with the big dogs.
Four great startups were trying to resegment an “Existing Market” – one where competitors have a profitable business selling to customers who can name the market and can tell you about the features that matter to them.
Resegmentation means these startups are trying to lure some of the current or potential customers away from incumbents by either offering a lower cost product or by offering features that appealed to a specific niche or subset of the existing users.
Check out the conversations here.
Photo by Ballez.
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