Business Opportunities Weblog

October 11, 2009 by Rich Whittle | 0 Comments

Springwise:

School lunches are increasingly a focal point in the ongoing battle against childhood obesity.

Following survey results suggesting that one of parents’ top concerns is that they don’t typically know what’s on the menu on any given day, the UK’s School Fund Trust has partnered with Somerset County Services to publish its school menu each day via Twitter.

Beginning this fall, parents who subscribe to the trial service will receive a tweet each morning showing what’s on the school menu.

Any parent, grandparent or care-giver can follow, whether their child currently eats school meals or not.

The feed will also be used to update parents on special theme days, taster sessions and how to apply for free school meals.

The trial is part of a raft of new initiatives the School Fund Trust is piloting to increase use of school meals; results will be made available online.

Chris Wainwright of the School Food Trust explains: “With this trial, parents will be able to ask what children thought about the food on offer, and which lunch option they chose. It gives parents the information they need to start discussions about healthy food.”

Photo by myschoollunch.

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Tags: Food, Kids, School