photo credit: Las Valley 702
Branding. We’re done with that word. Instead, focus your efforts on expressing your identity fully and freely. Concentrate on transferring your passion to others. Make what you sell a natural extension of your personality. It won’t feel or look like branding, and as such, people will buy it. When was the last time you updated your brand identity?
Marketing is often seen as a stressful, out of control, chaotic sort of aspect to business. I believe this is due to most people not fully understanding the concept of marketing and where to locate great resources to help them. If you understand your marketing concept and have access to the right resources for help, marketing is really not that bad. Below are some of the most common mistakes made in marketing for you to avoid in the future.