Burger King Corp. today announced the opening of its first WHOPPER™ Bar restaurant in the company’s Asia-Pacific region. The opening is part of Burger King Corp.’s plan to introduce its innovative WHOPPER™ Bar concept on a global scale.

“We are committed to diversifying their global restaurant portfolio and driving strategic net restaurant growth across the BURGER KING® system,” said John Chidsey, chairman and chief executive officer, Burger King Corp. “WHOPPER™ Bar is a ground-breaking restaurant concept for their brand, which supports their growth strategy by allowing them to tap into different non-traditional locations, such as stadiums, cruise ships, college campuses and casinos.”

“The official opening of their first WHOPPER™ Bar in Singapore is yet another example of their efforts to propel the BURGER KING® brand forward profitably in the Asia-Pacific region. In fact, they opened more restaurants in the region this calendar year than during the last four years combined,” said Peter Tan, president, Burger King Asia-Pacific.

Originally posted by Mark on October 21, 2009 in Franchise Site.


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