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Shipping Fees Ship Out
The Wall Street Journal reports that retailers are finally coming around to a concept I have long advocated: free shipping.
You don’t get charged a brick-and-mortar-store fee when you buy something in person – it’s built into the price.
Why shouldn’t online shoppers have the same experience?
Plus, the Journal says consumers are four to five times more likely to spend $5 when free shipping is offered than they are when offered an item for $2.50 that costs $2.50 to ship.
Photo by faelady .
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Angela Shupe on October 23rd, 2009 6:12 am
It’s about time, I say. More than once I’ve had to abandon my virtual shopping cart because the shipping charges were overinflated. Although, when I shop online I have no problem paying for shipping if the total (item + shipping cost) will come out to less than what I would be paying for the item with the free shipping. Sometimes people overlook the savings simply because they assume the free shipping option will be a better deal.
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