The Counter Taps Wright As Svp Franchise Sales

Nation’s Restaurant News:

The Counter, a 20-unit build-your-own-burger franchise concept, has hired former Panera Bread executive Peter Wright in the newly created position of senior vice president of franchise sales, officials announced Tuesday.
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Wright worked previously as director of franchise sales and administration at Panera LLC, where he negotiated 48 domestic development agreements and assisted that chain’s growth into Canada. Prior experience included a stint with Starbucks Corp.

Based in Culver City, Calif., The Counter was founded in 2003 by Jeff Weinstein, who is co-chief executive.

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