Hatching New Ideas All The Time

Ask Cindi Witker what she does for a living and you could get a different answer every time.

Business First reports that the 59-year-old entrepreneur runs a marketing business that specializes in medical companies, does event planning, launched a medical job Web site in September and has operated a media consulting service.

Witker, whose rapid-fire descriptions of her endeavors reveal an inner energy, said she believes relegating herself to one pursuit would limit her success — particularly during an economic downturn. Instead, by offering an array of services she’s managed to continue making a living despite the recession — and Witker hasn’t let up on chasing new ideas, either

Witker represents a breed of compulsively entrepreneurial business owners who are always hungry for innovation and opportunity, said Karen Ferguson, program chairwoman for the applied management major at Franklin University. While not all businesses need to be on the hunt 24-7 for the next big thing, many could take a page from the playbooks of people such as Witker, she said.

“It’s definitely still an economy that still needs a lot of traditional services,” Ferguson said. “But where you see the most success is those people who can be very flexible and not be completely married to one specific thing.”

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Photo by Business First.

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