What is a Minimum Viable Product?

By Dane Carlson on October 27, 2009 in Ideas

Is your product too complicated? Maybe your company should sell the minimum viable product it can? What is an MVP?

The product with just the necessary features to get money and feedback from early adopters.
The minimum viable product (MVP) is often an ad on Google. Or a PowerPoint slide. Or a dialog box. Or a landing page. You can often build it in a day or a week.

strategy

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,208 posts to the site.