Bakers Delight has been awarded the â€˜Franchisor Social Responsibility Awardâ€™ at the Franchise Council of Australia MYOB Excellence in Franchising Awards, held last week at the 2009 FCA Gala Awards Dinner in Perth.
Chris Caldwell, General Manager of Marketing & Operational Support at Bakers Delight, said the network is continually developing and implementing community, social and environmental initiatives.
â€œOur commitment to local communities is pivotal to our connection with the Australian market. Having strong community links also reinforces that we arenâ€™t a faceless brand – bakeries are run by real people from real communities,â€ he said. â€œBakery employees get a lot of satisfaction from going back to the local communities they serve. There is a feeling of making a real difference to the lives of so many – it brings staff and the community together.â€