Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, today announced Red Lion Hotels Corporation has implemented MeetingBroker as its lead distribution platform and standardized on Delphi for sales and catering management. Red Lion has made investments over the past few years to focus on aggressive sales growth. In order to achieve such growth, Red Lion realized the sales team required a common enterprise-wide technology solution they could access anytime, anywhere in order to drive revenue and improve efficiencies.
By standardizing on the MeetingBroker platform, Red Lion will leverage the hospitality industry’s only lead distribution platform for the groups and meetings business. Red Lion will centralize the distribution of leads from its network of properties and public channels to improve its current conversion ratio and book more business. “MeetingBroker will be a paradigm shift for how we manage our groups and meetings business resulting in improved response times to inquiries,” states Mark Mahoney, Red Lion Hotels Corporation Vice President of Sales. “In addition, the MeetingBroker platform provides access to new group business audiences via the many public channels connected to MeetingBroker.”